Somewhat unoriginally,

Our first
is always

'Describe yourself in three words.'


Let's cut to the chase now.

When and should I register a name as a brand?


    • Comprehensive legal services encompassing all the business activities of a client, such as:

      • Negotiations and deal mediation;
      • Preparation and drafting of civil, trade, labour, and other agreements, memoranda and other documents related to a client’s business;
      • Consulting related to acquisition of licenses and permits;
      • Establishing business entities in view of a client’s investment plans;
      • Representation before state, municipal, and banking institutions;
      • Preparation and drafting of documents related to decisions made by the managing bodies of a company.
      • Trade mark database search;
      • Registration of national trade marks, European Union trade marks, and international registrations;
      • Representation before the World Intellectual Property Organization, the European Union Intellectual Property Office, the Patent Office of the Republic of Bulgaria;
      • Representation during disputes related to trade mark infringements;
      • Procedural representation.
      • Representation before the Bulgarian Food Safety Agency and other institutions in relation to registration of commercial properties, various food categories and food additives;
      • Consulting regarding labeling of food products and food additives;
      • Assistance during inspections by authorities, drafting of documents;
      • Court representation during appeals of penal rulings for violations of food safety legislation.
      • Registration, transformation and termination of commercial entities and sole proprietorships;
      • Commercial enterprises deals, transfer of shares, M&As;
      • Preparation and drafting of commercial contracts, agreements, memoranda and other commercial documents;
      • Legal consulting, research, and analysis;
      • Preparation and registration of collateral and securities, registration of special pledges;
      • Negotiations and deal mediation;
      • Representation before state, municipal, and banking institutions.
      • Legal consulting, research, and analysis;
      • Participation in negotiations;
      • Preparation and drafting of civil, trade, labour and other agreements, memoranda and other documents;
      • Assistance in alternative dispute resolutions to facilitate out-of-court settlements;
      • Representation in court and during arbitration in cases of breach of contract;
      • Legal consulting, research, and analysis;
      • Drafting of labour contracts and job descriptions;
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      • Legal consulting, research, and analysis;
      • Preparation and drafting of contracts, agreements, memoranda and other documents;
      • Participation in negotiations and closing of contracts, signing of agreements;
      • Court representation;
      • Representation before state, municipal, and banking institutions.
      • Procedural representation and legal defence in all court instances during commercial, civil, and administrative lawsuits.
      • Preparation of court documentation without court representation;
      • Assessment of possible legal risk in filing a lawsuit for a specific legal dispute;
      • Assistance in out-of-court settlements;
      • Procedural representation and facilitation of the receivables recovery process after a court enforceable ruling.
      • Consulting on a current or future cases filed with the Commission for Protection of Competition;
      • Procedural representation before the Commission for Protection of Competition;
      • Research, statements, and consulting on competition law.

    With us,
    your corporate legal issues
    will be in good hands.

    Petya Noycheva & Partners Law Office’s goal and mission is to prevent problems from happening before they even arise. We succeed in doing so because we know our clients’ businesses. Our phone lines are always open for you and we will answer all your calls at any time. A first consultation with us is entirely free!

    Swears by Arial Narrow, 11pt.

    Petya Noycheva


    Member of the Sofia Bar Association since 2000

    Co-founder and Partner in Petya Noycheva & Partners since December 2006

    A litigation expert, specialising in negotiations and commercial law

    Petya Noycheva’s legal expertise is in the field of negotiations between companies and clients’ negotiations with banks, institutions, and state authorities. Ms. Noycheva has a solid experience in conducting negotiations in countries from the European Union, Switzerland, the Middle East – such as Iran, UAE, Qatar, Kuwait, as well as in the USA, China, Japan, and others. Her success in developing negotiation strategies and holding commercial and legal talks with a wide range of business clients has contributed to her excellent reputation in international legal practice.

    Petya Noycheva is an expert in contract law and preparation of commercial agreements.

    She works in cooperation with local and foreign law offices, which specialise in different areas of law, and if needed, she assists in finding appropriate consulting services from law experts in Bulgaria and/or abroad, supervising a specific case until its successful completion.

    Ms. Noycheva is fluent in English.

    In her spare time she likes travelling and playing tennis.

    +359 2 958 23 38 | +359 888 640 973 |
    Bulgarian, English


    Andon Nastev


    Member of the Sofia Bar Association since 2006

    Co-founder and Partner in Petya Noycheva & Partners since December 2006

    A specialist in the field of contract law, industrial property law and procedural representation

    Andon Nastev has specialised in contract law. He has considerable expertise in drafting commercial contracts, including agreements under the Law on Copyright and Neighbouring Rights.

    Industrial property and more precisely trade marks are the legal area Mr. Nastev focuses on. He provides consulting, registration, and protection for your trade mark.

    Andon Nastev is the Bulgarian lawyer who was among the first to initiate (in compliance with the 2008 Civil Procedure Code) a reference for preliminary ruling from the Court of Justice of the European Union regarding an interpretation of Article 5 of the First Council Directive 89/104/EEC to approximate the laws of the Member States relating to trade marks, including an interpretation of the term “import” within the meaning of Article 5(3)(c) of the Directive.

    Mr. Nastev is a registered representative of industrial property in the field of trade marks, entered under Nr. 476 in the Industrial Property Representatives Registry at the Patent Office of the Republic of Bulgaria.

    Andon Nastev is also a European Representative of Industrial Property in the field of trade marks, registered with the European Union Intellectual Property Office under registry entry Nr. 69916 of the registered industrial property representatives with the European Union Intellectual Property Office.

    Andon Nastev works in cooperation with local representatives of industrial property for countries from Europe, the Middle East, and Asia. If foreign national trade marks are to be registered, Mr. Nastev provides assistance and acts as a mediator between a client and foreign intellectual property offices, monitoring the process of registration until the procedure is successfully completed.

    Mr. Nastev speaks English, German, and Russian.

    In his leisure time he enjoys his hobbies – photography, painting, and ceramic art.

    +359 2 958 23 38 | +359 885 021 029 |
    Bulgarian, English, German, Russian

    Knows who killed Laura Palmer.

    Ginka Dimitrova

    Associated Attorney

    Member of the Sofia Bar Association since 2010

    Ms. Dimitrova began her career at Petya Noycheva & Partners in 2007 and became an associate attorney in 2010.

    She is an expert in food legislation, the laws on food supplements and medical devices and equipment.

    Ginka Dimitrova has focused her professional interests in the area of food safety legislation as this legal sphere is currently being developed in Bulgaria. She has specialised in European food legislation by attending a number of trainings and discussions in the field, including meetings with Bulgarian food safety authorities. She has submitted proposals for the introduction of changes in the food legislation in Bulgaria.

    Ms. Dimitrova is a consultant on medical devices and equipment legislation. She is a highly qualified and experienced lawyer in activities related to registration, labeling and market placement of medical supplies and equipment of any class. She takes part in legal trainings about medical devices abroad, including the strategic event held in Dusseldorf, The International Congress on Market Access & Regulatory Affairs in Medical Devices (MARA2016).

    Ginka Dimitrova provides consulting on corporate registration procedures for state and municipal authorities such as the Customs Agency, the Bulgarian Food Safety Agency, the Bulgarian Drug Agency, the Commission for Personal Data Protection, the Commercial Register, the Ministry of Health, the Regional Environmental Protection Agencies, and others. She has a solid experience in resolving various legal issues and has mastered her conflict resolution skills when such situations arise between representatives of the business sector and the state administration.

    Ms. Dimitrova has a personal goal of protecting the right to court representation for all, regardless of their financial and/or social standing. For this purpose, she volunteers as a pro bono legal counsel.

    She is fluent in English.

    In her leisure time she likes reading, travelling, and camping.

    +359 2 958 23 38 | +359 885 44 92 91 |
    Bulgarian, English

    Power beyond muscle.

    Dimitar Yanev


    Dimitar Yanev started working for Peya Noycheva & Partners Law Office in 2016.

    He holds a Master’s Degree in Law from the University of National and World Economy, which he graduated with distinction in 2015. While completing his degree, Mr. Yanev took part in and was the winner of national competitions in civil and commercial case studies. He published articles and attended seminars and further trainings in commercial law.

    Dimitar Yanev provides paralegal and technical services to the law office team, participates in drafting all documents and assists in maintaining contacts between clients and partners.

    Mr. Yanev is interested in specialising in commercial and contract law, industrial property law, and labour law.

    He speaks fluent English.

    In his spare time he enjoys hiking and mountaineering.

    +359 2 958 23 38 | +359 890 91 11 01 |
    Bulgarian, English

    The PNP Bimonthly.

    Every two months in this here space an article or a white paper will be published penned by a member of our team. Inevitably, legal matters will be discussed but those shall invariably be of at least some practical relevance to our clients and prospects. The objective of the articles section is indeed to strip the burning legal issues of the day from the legalese and make them comprehensible.

    The PNP Bimonthly

    Previous Issues


    My customers often ask me if and when they should register their name or their company’s name as a brand and if this is necessary for the names of the goods and services that they supply.

    Trying to avoid the complex terminology and procedural formalities, I will try to answer the question asked in the title of this article.

    The first thing that you should do is to answer the question which is the name under which you supply your goods or services?

    If your name is Ivan Ivanov and you are a photographer, but you do not market your photograph services under your name – Ivan Ivanov, but under the name of Iv Style, then in this case it will be pointless for you to register your name as a brand, but to register Iv Style as a brand for the photograph services that you provide. However, if your services are provided under your name – Ivan Ivanov, then there is a point and you should also register your name as a brand for the services provided by you.

    If you have a company manufacturing and marketing furniture and it is named VIVA EOOD, but you sell furniture bearing the name Iv, then it will be pointless for you to register the company’s name as a brand, too, but to register Iv as a brand for the furniture sold by you. However, if you offer furniture using the company’s name – VIVA, then you should also register your company’s name as a brand for the goods offered by that company.

    When should you register the brand for the goods or services that you supply?

    The short answer is: ‘as early as prior to your launch on the market/start a business’. Hostile competitors and imitators would not hesitate to use the name of a product or a service that has become popular on the market or just to harm your business. Without having a trademark, it would be impossible for you to defend your hard-earned reputation of the goods or services that you supply. It will be even harder, if somebody else books before you the name of the goods or the service that you supply, as in this case such ill doer may even prohibit you from selling the goods and rendering the services under this brand. So, do not wait!

    What if you have missed to register a brand and what could you do to defend yourself at a later moment?

    Name, whether belonging to a human or a company, falls within the category of the so-called subjective rights and as such it is used by the defense of a number of legal regulations and judicial means. One of the judicial means of defense is provided by the Bulgarian Marks and Geographical Indications Act. It reads that the right to a name arising earlier in time gives the right to its owner to file a request for deletion of the identical or similar brand arising at a later time, registered for goods or services as these offered by the individual or the company in question.

    For this purpose, it should be proved that your goods or services are similar, but you have entered the market earlier.

    The requests for deletion are considered by the Patent Office of the Republic of Bulgaria. Their processing usually takes about a year, and even longer in some cases.

    The decision of the Patent Office is not final; it may be subject to appeal before the court taking usually about a year, two or three years, depending on the specific case.

    The proceedings before the Patent Office and the court are related to costs, such as state and legal fees, and fees for industrial property professional representatives and lawyers, and the most important – they take too long.

    All that may be avoided and saved if you, offering your goods or services, file an application in due time for registration of your company name or that of your goods and services as a brand – for the respective goods or services that you supply.

    Brand Registration:

    Registration procedure takes about a year if there are no oppositions filed against the application for brand registration and it is far not as expensive as you probably think. Once your application is submitted, your brand gets protected against hostile competitors and imitators.

    One of the problems that may arise during the registration proceeding is that if the name you want to register as a brand is descriptive/narrative with respect to the goods or services your company supplies.

    For example, if your company name is Furniture EOOD and it manufactures and sells furniture under the name of Furniture. In this case the Patent Office should reject the registration of the Furniture brand, because it will not be distinguishing with respect to the offered goods, and further, this may not prohibit all other entities manufacturing and selling furniture from using the word ‘furniture’ in this aspect.

    In this case the brand could be registered not as a word mark, but as a combined mark – adding an image and/or other words to ‘furniture’, thus emphasizing a distinguishing feature of the brand against the supplied goods and/or services – furniture.


    Andon Nastev, Attorney-at-law

    Petya Noycheva & Partners Law Office


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