Let's cut to the chase now.

IN WHICH COUNTRIES TO REGISTER YOUR OWN BRAND

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    Services

    • Comprehensive legal services encompassing all the business activities of a client, such as:

      • Negotiations and deal mediation;
      • Preparation and drafting of civil, trade, labour, and other agreements, memoranda and other documents related to a client’s business;
      • Consulting related to acquisition of licenses and permits;
      • Establishing business entities in view of a client’s investment plans;
      • Representation before state, municipal, and banking institutions;
      • Preparation and drafting of documents related to decisions made by the managing bodies of a company.
      • Trade mark database search;
      • Registration of national trade marks, European Union trade marks, and international registrations;
      • Representation before the World Intellectual Property Organization, the European Union Intellectual Property Office, the Patent Office of the Republic of Bulgaria;
      • Representation during disputes related to trade mark infringements;
      • Procedural representation.
      • Representation before the Bulgarian Food Safety Agency and other institutions in relation to registration of commercial properties, various food categories and food additives;
      • Consulting regarding labeling of food products and food additives;
      • Assistance during inspections by authorities, drafting of documents;
      • Court representation during appeals of penal rulings for violations of food safety legislation.
      • Registration, transformation and termination of commercial entities and sole proprietorships;
      • Commercial enterprises deals, transfer of shares, M&As;
      • Preparation and drafting of commercial contracts, agreements, memoranda and other commercial documents;
      • Legal consulting, research, and analysis;
      • Preparation and registration of collateral and securities, registration of special pledges;
      • Negotiations and deal mediation;
      • Representation before state, municipal, and banking institutions.
      • Legal consulting, research, and analysis;
      • Participation in negotiations;
      • Preparation and drafting of civil, trade, labour and other agreements, memoranda and other documents;
      • Assistance in alternative dispute resolutions to facilitate out-of-court settlements;
      • Representation in court and during arbitration in cases of breach of contract;
      • Legal consulting, research, and analysis;
      • Drafting of labour contracts and job descriptions;
      • Preparation of documentation related to termination of labour contracts, i.e. disciplinary termination, redundancies, mass dismissals, etc.;
      • Court representation in cases of lawsuits in relation to illegal dismissals and voluntary/compulsory redundancy compensations.
      • Legal consulting, research, and analysis;
      • Preparation and drafting of contracts, agreements, memoranda and other documents;
      • Participation in negotiations and closing of contracts, signing of agreements;
      • Court representation;
      • Representation before state, municipal, and banking institutions.
      • Procedural representation and legal defence in all court instances during commercial, civil, and administrative lawsuits.
      • Preparation of court documentation without court representation;
      • Assessment of possible legal risk in filing a lawsuit for a specific legal dispute;
      • Assistance in out-of-court settlements;
      • Procedural representation and facilitation of the receivables recovery process after a court enforceable ruling.
      • Consulting on a current or future cases filed with the Commission for Protection of Competition;
      • Procedural representation before the Commission for Protection of Competition;
      • Research, statements, and consulting on competition law.

    With us,
    your corporate legal issues
    will be in good hands.

    Petya Noycheva & Partners Law Office’s goal and mission is to prevent problems from happening before they even arise. We succeed in doing so because we know our clients’ businesses. Our phone lines are always open for you and we will answer all your calls at any time. A first consultation with us is entirely free!

    Swears by Arial Narrow, 11pt.

    Petya Noycheva

    Partner

    Member of the Sofia Bar Association since 2000

    Co-founder and Partner in Petya Noycheva & Partners since December 2006

    A litigation expert, specialising in negotiations and commercial law

    Petya Noycheva’s legal expertise is in the field of negotiations between companies and clients’ negotiations with banks, institutions, and state authorities. Ms. Noycheva has a solid experience in conducting negotiations in countries from the European Union, Switzerland, the Middle East – such as Iran, UAE, Qatar, Kuwait, as well as in the USA, China, Japan, and others. Her success in developing negotiation strategies and holding commercial and legal talks with a wide range of business clients has contributed to her excellent reputation in international legal practice.

    Petya Noycheva is an expert in contract law and preparation of commercial agreements.

    She works in cooperation with local and foreign law offices, which specialise in different areas of law, and if needed, she assists in finding appropriate consulting services from law experts in Bulgaria and/or abroad, supervising a specific case until its successful completion.

    Ms. Noycheva is fluent in English.

    In her spare time she likes travelling and playing tennis.

    +359 2 958 23 38 | +359 888 640 973 | noycheva@pnp.bg
    Bulgarian, English

    Romanticist-in-residence.

    Andon Nastev

    Partner

    Member of the Sofia Bar Association since 2006

    Co-founder and Partner in Petya Noycheva & Partners since December 2006

    A specialist in the field of contract law, industrial property law and procedural representation

    Andon Nastev has specialised in contract law. He has considerable expertise in drafting commercial contracts, including agreements under the Law on Copyright and Neighbouring Rights.

    Industrial property and more precisely trade marks are the legal area Mr. Nastev focuses on. He provides consulting, registration, and protection for your trade mark.

    Andon Nastev is the Bulgarian lawyer who was among the first to initiate (in compliance with the 2008 Civil Procedure Code) a reference for preliminary ruling from the Court of Justice of the European Union regarding an interpretation of Article 5 of the First Council Directive 89/104/EEC to approximate the laws of the Member States relating to trade marks, including an interpretation of the term “import” within the meaning of Article 5(3)(c) of the Directive.

    Mr. Nastev is a registered representative of industrial property in the field of trade marks, entered under Nr. 476 in the Industrial Property Representatives Registry at the Patent Office of the Republic of Bulgaria.

    Andon Nastev is also a European Representative of Industrial Property in the field of trade marks, registered with the European Union Intellectual Property Office under registry entry Nr. 69916 of the registered industrial property representatives with the European Union Intellectual Property Office.

    Andon Nastev works in cooperation with local representatives of industrial property for countries from Europe, the Middle East, and Asia. If foreign national trade marks are to be registered, Mr. Nastev provides assistance and acts as a mediator between a client and foreign intellectual property offices, monitoring the process of registration until the procedure is successfully completed.

    Mr. Nastev speaks English, German, and Russian.

    In his leisure time he enjoys his hobbies – photography, painting, and ceramic art.

    +359 2 958 23 38 | +359 885 021 029 | nastev@pnp.bg
    Bulgarian, English, German, Russian

    Knows who killed Laura Palmer.

    Ginka Dimitrova

    Associated Attorney

    Member of the Sofia Bar Association since 2010

    Ms. Dimitrova began her career at Petya Noycheva & Partners in 2007 and became an associate attorney in 2010.

    She is an expert in food legislation, the laws on food supplements and medical devices and equipment.

    Ginka Dimitrova has focused her professional interests in the area of food safety legislation as this legal sphere is currently being developed in Bulgaria. She has specialised in European food legislation by attending a number of trainings and discussions in the field, including meetings with Bulgarian food safety authorities. She has submitted proposals for the introduction of changes in the food legislation in Bulgaria.

    Ms. Dimitrova is a consultant on medical devices and equipment legislation. She is a highly qualified and experienced lawyer in activities related to registration, labeling and market placement of medical supplies and equipment of any class. She takes part in legal trainings about medical devices abroad, including the strategic event held in Dusseldorf, The International Congress on Market Access & Regulatory Affairs in Medical Devices (MARA2016).

    Ginka Dimitrova provides consulting on corporate registration procedures for state and municipal authorities such as the Customs Agency, the Bulgarian Food Safety Agency, the Bulgarian Drug Agency, the Commission for Personal Data Protection, the Commercial Register, the Ministry of Health, the Regional Environmental Protection Agencies, and others. She has a solid experience in resolving various legal issues and has mastered her conflict resolution skills when such situations arise between representatives of the business sector and the state administration.

    Ms. Dimitrova has a personal goal of protecting the right to court representation for all, regardless of their financial and/or social standing. For this purpose, she volunteers as a pro bono legal counsel.

    She is fluent in English.

    In her leisure time she likes reading, travelling, and camping.

    +359 2 958 23 38 | +359 885 44 92 91 | dimitrova@pnp.bg
    Bulgarian, English

    Power beyond muscle.

    Dimitar Yanev

    Trainee

    Dimitar Yanev started working for Peya Noycheva & Partners Law Office in 2016.

    He holds a Master’s Degree in Law from the University of National and World Economy, which he graduated with distinction in 2015. While completing his degree, Mr. Yanev took part in and was the winner of national competitions in civil and commercial case studies. He published articles and attended seminars and further trainings in commercial law.

    Dimitar Yanev provides paralegal and technical services to the law office team, participates in drafting all documents and assists in maintaining contacts between clients and partners.

    Mr. Yanev is interested in specialising in commercial and contract law, industrial property law, and labour law.

    He speaks fluent English.

    In his spare time he enjoys hiking and mountaineering.

    +359 2 958 23 38 | +359 890 91 11 01 | yanev@pnp.bg
    Bulgarian, English

    News & Articles.

    Apart from the latest legal news, this is where — every two months — an article or a white paper penned by a member of our team will be published. Inevitably, legal matters will be discussed but those shall invariably be of at least some practical relevance to our clients and prospects. The objective of the articles section is indeed to strip the burning legal issues of the day from the legalese and make them comprehensible.

    IN WHICH COUNTRIES TO REGISTER YOUR OWN BRAND

    Unfortunately, it is not possible to register your own brand for the territory of the whole world with one application. Therefore, to find the right answer to this question you should set up the short-, middle-, and long-term plans for the development of your business and to focus on the registration of a national or regional brand accordingly, which later, when your business gets larger, you will turn into an international registration – for the territory of additional countries.

     

    1. National Brands

    If your plans for business development are more modest and within the next 5-6 years you are planning to concentrate on the market of respective goods and/or services on the territory of one country only, then you should register your own national brand in the country in question.

    National brand is a brand registered with the respective institution if a given country, which, following its registration, will ensure the brand holder protection of the goods and/or services designated with the brand in the territory of the certain country. For example, a Bulgarian brand, registered with the Patent Office of the Republic of Bulgaria, which provides the brand holder with legal protection only in the territory of the Republic of Bulgaria.

    If you are a Bulgarian producer and plan, within the next 5-6 years, only to focus on the Bulgarian market, then as a start you should register your own Bulgarian national brand.

    However, if you plan, within the next 5-6 years, at the same time to develop the markets in several European countries, EU Member States, then as a start you should register your own European brand, constituting a regional brand.

     

    1. Regional Brands

    Regional brands are brands registered with the respective institution of political and/or economic unions of groups of countries, which, following their registration, provide equal legal protection in the territory of the member states of that union. An illustration of this kind of brands are the EU brands (under the former name of Community brands), registered by the EU Office of Intellectual Property. Once registered, EU brand provides its holder with equal legal protection in the territory of all current and future EU Member States at the price of one fee for registration.

    The disadvantage, if called such, with the registration of a EU brand, is the fact that if a holder of an earlier similar national brand effective for the territory of any of the EU Member States successfully protested against it, the EU brand so filed for registration will not be registered and there will be ordered rejection for its registration.

    That is why, if a research made for the name of your future EU brand finds out earlier similar national brands in some of the EU Member States and if you don’t have firm intentions to carry out business under the brand all over EU, it is more reasonable to register a national brand – i.e. a Bulgarian national brand which is to be registered internationally – for the territory of the foreign countries, where you intend to operate under your brand.

    1. International Registration

    International registration of national and regional brands, including EU brands, is performed by the World Intellectual Property Organization (WIPO) under the provisions of the Madrid Protocol. Thanks to its international registration, the relevant national or regional brand, including EU brand, may expand its territorial scope of protection for the territory of the respective member states, who have signed the Madrid Protocol, as stated in the application for its international registration. Once obtaining an international registration, the respective national or regional brand may gradually, in line with your business growth, expand the scope of its territorial protection, adding more member states, who have signed the Madrid Protocol through relevant applications for territorial expansion of its international registration.

    Each individual application for territorial expansion of a brand international registration is charged a fee according to the number of countries stated in the application and registration fees set out by these countries. Unfortunately, not all countries in the world are member states of the Madrid Protocol. If a foreign country, whose market you are interested in, has not signed the Madrid Protocol, the only solution for you will be to register your own national brand in this country.

     

    Andon Nastev, Attorney-at-law

    Petya Noycheva & Partners Law Firm

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